Lifestyle Design rebrands as Haworth Lifestyle
“The rebranding to Haworth Lifestyle is more than a name change — it’s the natural evolution of who we are, and a renewed opportunity to express the extraordinary heritage we embody. With a portfolio of iconic brands and decades of design culture, we now present ourselves with fresh energy, a stronger international identity and a clearer voice — bold, cohesive, and future-facing. This rebranding moment is accompanied by the launch of our new corporate website and a renewed global communication strategy, to elevate our voice worldwide and strengthen our connection with an international audience.”
Dario Rinero, CEO Haworth Lifestyle
On the occasion of Milano Design Week 2025, Haworth Lifestyle unveils its new visual identity, the result of an ambitious rebranding that blends heritage, innovation, aesthetics, and sustainability. This transformation strengthens the Group’s position in the global market, reinforcing its role as a benchmark in the design, furniture, and luxury travel sectors. The former Lifestyle Design recognized the need to renew its corporate communication, enhancing the visibility to consolidate identity and value, aligning them with the strategic vision of Haworth Inc.